My First Business Proposal Assignment on Pastries Business !

          Our Company SAFA Home Made Bakery Enterprise is about to run a business on pastry. Pastry is about going to be our main products in our business.  Pastry is a dough-like or paste consisting primarily of flour, water, and shortening that is baked an often used as a crust for foods. Our company is very determined on running a business on pastry production. This kind of food is suitable for all types of customers. Our company is also providing many type of pastry to attract our customers.  This is because most of our customers are children and teenagers. There are various types of pastry that we are going to make it as a good business for our customers. Our main pastry is cake. For your information, we are not only baking cakes, but we are also producing muffins, puffs, donuts, breads, pizzas, cookies and sandwiches. Our pastries can be found in a variety of sizes and weighs.

          We are about to produce new flavors of cakes and muffins which are not yet produced. As we all know, the common flavors in the market nowadays are chocolate, vanilla and strawberry. To add colors to our business and to attract customers to have a visit in our company, we are glad to introduce some new flavors in our pastry production. Flavors like blueberry, raspberry, blackberry, green apple, cream and carrot will be introduced on the opening ceremony of our company. 

        Our company is differs from the other pastry production company by our ingredients in our pastry.  We are going to introduce a new ingredient that we are using in our pastry. We will make it specific and specially made for our customers who are having diabetes.  This new ingredient usage will be a healthy-liked food for the patients. In the new ingredient,we will lessen the usage of sugar and cholesterol. We are making this differentiation so that we can attract other people to have a try on our new tasted pastry. As we all know, common pastry bakeries nowadays does not have this type of pastry taste. So, we are creating this difference from the other company to show how our company differs from them. 

        Our pastries are also differs from the other company because we will introduce a special taste for different races.  As we all know, in Malaysia we are having three different races that are Malay, Chinese and Indian.   

    All these three types of races are having different kind of taste desires. To add colors to our company, we are going to make a differentiation on our ingredients usage. In addition, this will probably be a good strategy to attract all the customers. 

       Cake is the main product in our company. Cake is a combination of some kind of flour, a sweetening agent that is sugar and using egg for binding agent. Butter or margarine is often used as a fat in cake. Therefore, our company will introduce a new recipe on our cake production that is low-fat cake. We will lessen the usage of margarine and butter to fix the customer needs. This new recipe cake will taste exactly the same as usual but it will not contain plenty of fats. Thus, those customers who are having problem with the condition of their health, they can still enjoy our food either.

        Besides that, we are having some different names on our pastries products.  We are hoping that this will attract all the people out there and showing some uniqueness kind of pastries produce by our company. 

Our menu of pastries :

Cakes

• Cheese Cake
• Carrot frosting Cake
• Chocolate Cake
• Blueberry Cake
• Raspberry Cake
• Blueberry Cake
• Blackberry Cake
• Green apple Cake

Muffins

• Black Chocolate Muffin
• Green Apple Frosted with Cream Muffin
• Raisin Muffin
• Chocolate Chip Muffin 
• Banana Muffin

Puffs

• Gouda Apple Puff
• Tomato Jewels Puff
• Inside-out Caramel Puff
• Spinach Cheese Puff
• Asparagus Spiral Puff

Breads – we are going to introduce bread with low contain of calories

• Wheat Flour White Bread (high fiber and containing just 65-80 calories.
• Mixed Grain Bread (made from a combination of flour)
• Sourdough Raspberry Bread ( sour taste )
• Chinese Steam Bread
• Breadstix  Bread ( plain, sesame seed, garlic, onion, herbs )

Pizzas

• Pepperoni Pizza
• Chocolate Grated Pizza
• Butter Bean Pizza
• Chicken Tattrazini Pizza
• Spicy Taco Pizza

Cookies

• Blackberry Eggless Cookies
• Raspberry Springerle Cookies
• Walnut Whole Wheat Cookies
• Cinnamon Coated Cookies
• Peppermint Cookies

Sandwiches

• Chip Butty Carrot Sandwich
• Cuban Thin Sandwich
• Grilled Cheese Sandwich 
• Peanut  Butter and Jelly Sandwich 
• Reuben  Blueberry Sandwich

        In order to serve our pastries attractively, we are planning to ensure that we have a great decorative on our cakes, muffins, puffs, cookies and sandwiches.  We are using transparent plastic for our packaging on our pastries products.  We are making this because we have to consider the cleanness in our company.  By using this transparent packaging, this will avoid the pastries from any bacteria or microorganisms attacking our products.  In addition, this is to attract our customers’ attention when they are visiting our company. Our customers can see exactly what is in the packaging without having to open the packaging.  For our cakes, it will be scattered with colourful decorative candies over meringue or whipped-cream topping.  Hard candy hearts or gumdrop candies in many shapes will be used to form designs, such as hearts, diamonds, flowers or other objects on the surface of the cakes.  Grated sweet chocolate, chocolate shot, chopped nut meats and white coconut will be scattered on the cakes too.

        Besides that, we had determined some interesting designs for our muffins.  Our muffins will be designed by our own self.  This muffin will have a spiral shape, oval shape and a box shape.  There are no other pastry company who did this kind of shape on their muffins.   This is how we are differentiating our business with the other pastry business company out there.  We are introducing the new design for our muffin that is Oval Ornament with an additional small box shape on top of it.

        Next, turning over to our puff pastries.  Our puff surface will be as smooth as a tissue.  Our customers will enjoy this kind of puff pastries amazingly because this dough of this puff will be made from an expensive butter and this butter is imported from Brazil.  This kind of butter will make the texture of our puff smooth and tasty to be eaten by all types of people.  For our puff designs, we will introduce a combination of shape for our puff pastries.  This combination of shape will give a different shape for our puff pastries and this unique shape will not be found in the other puff pastry company.

        Moving toward our breads, our breads pastries can be found in various tastes.  We can ensure that our bread is delicious to be eaten and usually be served for our customers’ breakfast.  Toasting is our main bread production style. The dough made for our bread will be studded with raisins, blueberries, onions, seeds and herbs.  Herbs are used in our bread production to give more flexible choices to our customers that are having problem with their health conditions. Besides that, we are going to introduce a new look to our bread.  A stick like bread will be introduced in our company.  We will call this kind of bread a breadstix.

        Our pizza dough is handmade.  It made from scratch and it can stay fresh every day.  Our pizza is varied, unique and delicious.  We are using wide variety of vegetables and are hand cut into rings shape and not diced shape.  To contrasts ourselves with the other pastries business out there, we are competing with the other competitors by overwhelming variety of pizzas’ topping choices.

        Our cookies flavours are vary. Some of our flavour specially made for our cookies pastry is chocolate dipped strawberries cookies.  This kind of cookies is dipped into a dark chocolate.  Besides that, we are differentiate our business from others by introducing a new look cookies that is black and white cookies.  This is a combination of vanilla and chocolate flavours.

       Turning over to our sandwiches. Our sandwiches are oven toasted.  In our sandwiches, we are using excessive spinach for our customers who are having problem with their health conditions.  The sandwich size and weight is varies based on our customers’ desires.